Your Design is the best?

Proof it and we tell everybody else!


Registration period is over.

Find the winners soon on

The Automotive Brand Contest is the only neutral, international design competition for automobile marques and has emerged as an worldwide important event in the sector. With the competition, the German Design Council honours outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry. In this context, the focus is on the integral and consistent use of the brand across all media and products.

In 2019, the winners will be presented with their awards on the occasion of the International Motor Show (IAA) in Frankfurt am Main. Accompanied by a wideranging PR and communication campaign, the unrestricted use of the winner labels, as well as bespoke media concepts created for the winners, the Automotive Brand Contest 2019 will enable international media presence that is highly effective in terms of marketing.

The contest

The German Design Council, the expert for brand and design in Germany, bestows the Automotive Brand Contest. Commissioned by the highest authority to represent new developments in the German design industry. Established on the initiative of the German Bundestag (the lower house of German parliament) as a foundation in 1953, it supports the industry in all matters consistently aimed at generating an added brand value through design. As a result, the German Design Council is one of the world’s leading competence centres for communication and brand management in the field of design. The exclusive network of foundation members includes in addition to designers and design associations, in particular the owners and brand directors of numerous renowned companies.

The Organiser makes all the difference

Review of the Automotive Brand Contest 2018 in Paris:

Independent Jury

An independent, interdisciplinary jury consisting of representatives from design, media, brand communication and colleges decides on the awards and ensures the excellence of the award.

Comprehensive Marketing Services

Communicate the competence of your brand with your official winner label. One copy of the catalogue, a certificate and a medal (Best of Best & special categories) are included.

Presentation in an Attractive Environment

We present you as a winner in the Forum of the Best in our online gallery and in our high-quality winner catalogue with a one- to four-page spread, depending on the award.

High Media Resonance

You benefit from our far-reaching press work and social media communication as well as perfect media partnerships for the Automotive Brand Contest.

International Context

You demonstrate your expertise in the international, cross-sector contest environment – and make valuable contacts.

Increase Your Online Reach

The link from our winner gallery to your website will give you important backlinks. Also share your listing on your social media channels for even more reach.

Awards Ceremony & Industry Meeting

The winners of the Automotive Brand Contest 2019 will be presented at a festive awards ceremony at the IAA in Frankfurt. There you have the opportunity to take a press photo and exchange ideas with industry colleagues. The IAA is one of the most important international automotive trade shows.

Here is what the Automotive Brand Contest has to offer:

Your participation in the Automotive Brand Contest:

Find all information such as categories and fees about the Automotive Brand Contest here:


Companies can submit their products and projects to the Automotive Brand Contest via our online database »My Design Council«. Every company can participate with any number of products. A product or project can also be registered multiple times in different categories.


The registration deadline is 17 May 2019.

Registration period is over.

Find the winners soon on


How the registration works:




Either log in with your existing login data or, if you are first-time user, click 'Registration' to access our database »My Design Council«

Create your submission to the competition. For this you need a description text in German and English, a high resolution image and basic data for your product or project.

Everything complete? Then finish your submission bindingly.

Please note that there are costs and fees associated with registration in the contest and the possible receipt of an award.

Send us your product/project in the chosen presentation type to the jury meeting in Frankfurt/Main.

All details related to the contest can be found in our announcement documents.

17 May 2019

(Early bird 10 April 2019)

22 May 2019

in Frankfurt/Main

10 September 2019

Award ceremony

Jury session

Registration deadline

You can find more good reasons to take part in the contest on our website:

Information on the organiser, the

German Design Council, can be found

under this link:

Media partner

German Design Council Service GmbH


Friedrich-Ebert-Anlage 49

D-60327 Frankfurt am Main


+49 (0)69 - 24 74 48 646

Responsible for the content of the website:

Rat für Formgebung | German Design Council

Service GmbH


Friedrich-Ebert-Anlage 49

60327 Frankfurt am Main

Tel. +49 (0)69 - 24 74 48 600

Fax +49 (0)69 - 24 74 48 700

Email: info[at]

Authorised representatives and legally responsible persons in accordance with the German Press Act (Pressegesetz):

Andrej Kupetz, Hauptgeschäftsführer des Rat für Formgebung 

Lutz Dietzold, Geschäftsführer des Rat für Formgebung

Value-added tax identification number: DE263288869